Advertising and Publicity Opportunities
TechnoLawyer pioneered email advertising in the legal market and has earned a reputation as an extremely cost-effective channel for generating leads, sales, and referrals, and creating brand awareness. Our proprietary demographic targeting technology, rich selection of optimized email templates, and free copywriting services are an unbeatable combination unrivaled in the legal market. The truth is in the data as we like to say.
We used a TechnoRelease targeted to small law firms to offer a report entitled Lean Legal Guide: The Lean Business Canvas. We took advantage of TechnoLawyer's free copywriting service for TechnoReleases. Thanks to TechnoLawyer's copywriting wizardry, the TechnoRelease rocked as it achieved a 250% increase in clicks on our promotion. As a bonus, we can use the copy TechnoLawyer created for sponsored posts in other publications. Given their performance and value, TechnoReleases should be in every legal marketing budget.
I would like to let you know how pleased I am with the results of the TL NewsWire Preprint that we ordered in connection with the launch of our Synergy Matters software. Not only did we benefit from the initial exposure both at the time of publication and at the end of the year when we won the TL NewsWire Top 25 Award, but the PDF reprint has become an effective talking point with sales prospects. We include a copy of the reprint with every brochure we send as it adds social proof that enhances the prospect's opinion of our product. Because we're not a household name, I cannot overstate the benefit of being covered as the feature article in TL NewsWire. It's definitely the most cost effective way to promote our new offerings.