Advertising Opportunities and Content Marketing Services
TechnoLawyer pioneered email advertising in the legal market and has earned a reputation for cost effective and effortless advertising campaigns. TechnoLawyer remains the industry leader in email campaigns because only we offer the complete package — a highly engaged audience of decision-makers and influencers, precise demographic targeting, ad vehicles that reinforce your best offers, and expert copywriting services. We also create high-quality content marketing assets that you cannot create on your own.
TechnoLawyer is more than just advertising to a huge network of potential customers (though that's great). With our TLPV membership we get expert copywriting, content assets designed for both MQLs and SQLs, marketing guidance, and other valuable services. The resulting campaigns just can’t be matched by any other legal ad platform. I’d recommend a TLPV membership to anyone looking to grow their legal technology business.
Using TechnoReleases and Newsletter Flags is a guaranteed way for us to generate leads, but the copywriting services are the icing on top. I know they write TechnoReleases much better than I can and I lean on that service to make our releases second to none.
Over the last 14+ years our partnership with TechnoLawyer has grown exponentially. TL reaches a key portion of our target audience that is engaged and interested in our content. We are always provided with guidance and consultation to make our messaging resonate well and performance metrics are consistently above benchmarks. TechnoReleases and Newsletter Flags are always one of our first buys when planning media for a Legal campaign.
The TechnoLawyer team has far exceeded any expectations over the years. They deliver great service from sending reminders to offering copywriting assistance. Their audience is engaging, which generates great results for my clients. KPIs vary from client to client, but whether it be thought leadership or driving form submits, my placements always perform well. TechnoReleases continue to be one of the top drivers of form submits for multiple clients. The team has been one of my favorite vendors to partner with!
I would like to let you know how pleased I am with the results of the TechnoLawyer Hot Product Report that we ordered in connection with the launch of our Synergy Matters software. Not only did we benefit from the initial exposure both at the time of publication and at the end of the year when we won the TechnoLawyer Top Product Award, but the PDF reprint has become an effective talking point with sales prospects. We include a copy of the reprint with every brochure we send as it adds social proof that enhances the prospect's opinion of our product. Because we're not a household name, I cannot overstate the benefit of being covered as the feature article in TechnoLawyer. It's definitely the most cost effective way to promote our new offerings.
We used a TechnoRelease targeted to small law firms to offer a report entitled Lean Legal Guide: The Lean Business Canvas. Thanks to TechnoLawyer's copywriting wizardry, the TechnoRelease rocked as it achieved a 250% increase in clicks on our promotion. As a bonus, we can use the copy TechnoLawyer created for sponsored posts in other publications. Given their performance and value, TechnoReleases should be in every legal marketing budget.